What does it mean to be visually sensitive to text and image?

Graphic designers are taught to be visually sensitive to text and image. What does this mean?

  • Understanding the point at which the form of your design meets the need
  • Consider the audience, what do they need to get the right message?
  • Reduce distraction allowing the design to reveal its content
  • Spatially organizing elements that clearly dictate a 1st, 2nd and 3rd position